How
We Do It

Fuel your brand with strategic and creative firepower

Choosing an agency isn’t about outsourcing When it’s time to rebrand or refresh, we transform traction into momentum—optimizing what works, expanding your reach, and fueling growth with creative that converts. We’ll sharpen your strategy, refine your message, and streamline your tools to give your brand the edge it needs to excel.

At The Matchstick Group, we’ve helped launch medical device brands across the U.S. and Europe. Our team pairs industry expertise with creative firepower to deliver strategies that don’t just generate awareness—they drive adoption. Here’s how we make it happen

Our 5-step process

1

Discover & Define

We begin by striking the match —digging deep into your brand, your goals, and the regulatory landscape. Through market insights, competitive analysis, and audience segmentation, we uncover what truly sets you apart.

2

Shape the Strategy

With a clear understanding of your brand’s position, we craft the story and strategy that will guide everything forward. From messaging frameworks to positioning statements, this is where your value proposition ignites.

3

Design & Develop

Here’s where fire power meets follow through. Our team translates strategy into a distinctive creative campaign—building unique branding and carrying it through tactics that resonate with healthcare professionals, patients, and stakeholders alike.

4

Launch & Amplify

When it’s time to enter the market, or reintroduce your brand, we ensure every detail shines. Because launches shouldn’t just make noise, they should also create traction

5

Measure & Evolve

The fire doesn’t end at launch. We analyze performance, optimize creative, and fine-tune strategies to keep your brand burning bright. It’s about sustaining momentum, fueling growth, and scaling what works.

With The Matchstick Group, you’ll get more than an agency—you’ll get a team dedicated to lighting the way for your brand’s success.