Empyrean Medical is engineering a new era of oncology—where technology, empathy, and innovation move as one.
Website
CHALLENGE:
Empyrean Medical Systems was a name few in the oncology world recognized—yet their innovations had the potential to redefine radiation therapy. With a pipeline spanning advanced irradiation systems, therapeutic platforms, and AI-driven informatics, the company needed more than visibility; it needed a voice that matched the power of its vision. The challenge: craft a brand presence capable of resonating with leading academic centers, investors, and clinicians alike—without overstating what was still to come.
User Animation
INSIGHT:
Empyrean’s story wasn’t just about technology—it was about purpose. Born from founder and CEO Kal Fishman’s personal journey through his wife’s leukemia diagnosis, the company emerged from conviction. The convergence of physics and data science formed the backbone of Empyrean’s philosophy: that true progress in oncology lies in uniting precision engineering with human empathy. The opportunity was to translate this depth—scientific and emotional—into a brand identity.
ARTEMIS Brochure
SOLUTION:
We reimagined Empyrean Medical as a company not of tomorrow, but of the future in motion. Through refined messaging, visual design, and storytelling, we established a cohesive narrative that brought structure and stature to their portfolio. The new identity reflects Empyrean’s Triad of Innovation—three divisions (Research & Clinical Devices, Therapeutics, and Informatics) working in harmony to accelerate discovery and impact patient outcomes. Anchored by the mission Engineering the Future of Oncology for Good the brand communicates scientific sophistication with human purpose—positioning Empyrean as a leader ready to step into the spotlight.
RESULTS:
The rebrand gave Empyrean a strong, unified platform for growth—one that resonates with investors, research institutions, and clinicians worldwide. With a voice as visionary as its science, Empyrean now stands poised to lead the next era of radiation oncology.
Booth Graphics
You change the lives of patients. We change the lives of brands. We’re not just a marketing agency; we’re the spark that ignites brand transformation so medical device brands can outshine,
outperform, and outlast the competition.
