Because when we work together in rhythm, cardiovascular care never skips a beat.
Brochure
CHALLENGE:
When GE Healthcare set out to spotlight partnerships within their Electrophysiology (EP) division, the goal wasn’t just to promote technology—it was to celebrate the entire ecosystem that makes cardiovascular care possible in the Cath and EP lab. The challenge: stay true to GE’s rigorous brand standards while finding a creative way to express inclusivity, collaboration, and leadership—without breaking from the iconic GE look, feel, and voice.
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INSIGHT:
In the fast-paced, high-stakes environment of the Cath and EP lab, success depends on more than precision—it depends on partnership. Every role, every rhythm, every heartbeat connects. The idea wasn’t to reinvent how GE communicates, but to remind the industry what it already stands for: innovation through collaboration.
SOLUTION:
By looking inward, we found that the brand’s most powerful expression of unity was already in its name. We built the campaign around a simple, resonant truth: the “GE” in “Together.”
That subtle highlight became the cornerstone of a unified creative platform celebrating connection across the care continuum. The headline ToGEther, we don’t miss a beat. captured both the literal rhythm of the heart and the metaphorical rhythm of teamwork in the lab. Across digital, print, and environmental executions, the work honored the power of partnership without ever stepping outside GE’s established visual and tonal identity.
RESULTS:
The name and visual identity cut through the clutter to celebrate the power of small. The ripple motif within The campaign struck a chord—internally and externally. By spotlighting the spirit of collaboration, GE Healthcare reinforced its position as not just a technology leader, but a trusted partner in care.
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