The world’s first nasal compression device – engineered for simplicity, comfort, and credibility – had nowhere to go.
Print Brochure
CHALLENGE:
In emergency and trauma situations where every second counts, Teleflex’s EZ-IO® device has long been the gold standard for intraosseous vascular access. But after years of market leadership, a new competitor entered the field—offering a similar product at a lower price point. The competition sparked legal challenges and threatened to erode market share and trust in a category Teleflex had built. The challenge was clear: defend leadership, reinforce loyalty, and remind the market that when lives are on the line, proven reliability matters most.
INSIGHT:
In vascular access, brand preference isn’t just about price—it’s about confidence. Clinicians trust EZ-IO® because it’s backed by unmatched performance, global clinical data, and years of proven success in real-world trauma care. Competing on cost alone overlooks what truly drives adoption: reliability and peace of mind in critical moments. To maintain its lead, Teleflex didn’t need to reinvent its product—it needed to reignite belief in the value behind it.
Instructional App
SOLUTION:
RESULTS:
When every second matters, trust has to move faster. Teleflex not only defended its position but strengthened it. Market share held firm, long-term contracts were renewed, and clinician loyalty deepened. The refreshed message reestablished EZ-IO® as the gold standard for intraosseous access.
Direct Mail
Print Ad
You change the lives of patients. We change the lives of brands. We’re not just a marketing agency; we’re the spark that ignites brand transformation so medical device brands can outshine,
outperform, and outlast the competition.
